It's here! Our new + improved Pristine Whitening Toothpaste. Main whitening ingredients include hydrated silica which scrubs stains from the surface of your teeth, sodium phytate which is a dissolution inhibitor, hydroxyapatite which creates a barrier between your teeth and sugars + acids,  and sodium bicarbonate which penetrates the plaque layer. These amazing plant-based ingredients work together to brighten your smile simply.